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DC Women Kicking Ass: DC Releases Nielsen survey numbers; few new readers, female readership declines

gailsimone:

pornosophical:

gailsimone:

dcwomenkickingass:

The results of the Nielsen Survey that DC did post reboot are in and the results are depressing. In an article on ICv2, DC’s Executive Vice President of Sales, Marketing and Business Development John Rood outlined the results.

  • Remember the idea of bringing in new readers? The survey found…

I am extremely skeptical of these results. They do not match my experience or those of my writer friends, particularly regarding female readership. Also, I’ve been talking with dozens of stores and I don’t think they would agree with these numbers either.

Something seems very, VERY off.

Yeah. Uh huh. Because anecdotal evidence always outweighs empirical datasets. 

Really.

Are you kidding, here? You think ‘empirical”means unimpeachable? You think sending out some people in a random sampling, for the first time ever in this medium, somehow trumps what actual retailers are saying about who is buying their books?

We know almost nothing about the methodology here. It seems pretty gullible to just accept it without question as being 100% accurate. Downright naive, I’d say.

So I took this survey. It was a pain in my butt. From what I remember of it, it took forever and was really picky about the answers you could give. I also remember it asking the same question multiple times.

I’d be interested to hear how many people stopped taking it part way through. One of the other things I remember was it being tied to an IP but you couldn’t go back and finish. So if you stopped you were done.

  1. radiergummi reblogged this from homoerotics and added:
    Longing for the day when “advertisements” for new readers appear in ELLE magazine or Cosmo or some shit, instead of...
  2. shelsee-spazzed reblogged this from thenewagenegro
  3. thenewagenegro reblogged this from dcwomenkickingass
  4. sasuhiroki reblogged this from deliriousyeti
  5. deliriousyeti reblogged this from misterfuzzyrainbow
  6. pluckyredhead reblogged this from dcwomenkickingass and added:
    really sad thing? They’re going...take this as “proof” that “women
  7. needacupoftea reblogged this from dcwomenkickingass
  8. wyrd-wight reblogged this from irrumatio and added:
    HERE IS A ROOM FULL OF PEOPLE WHO ARE SURPRISED
  9. irrumatio reblogged this from dcwomenkickingass and added:
    If this is surprising...anyone, I will genuinely be shocked. My pull list has been rapidly...
  10. linneakou reblogged this from ficbypen
  11. paris-inwonderland reblogged this from gunslinger
  12. riceflavor reblogged this from dcwomenkickingass and added:
    Here’s a surprise...no one: Doubling down to appeal to fanboys brings
  13. spiceweasel reblogged this from sleepingintheflowers
  14. diaryofacomicbookgoddess reblogged this from gailsimone and added:
    I haven’t also seen the methodology used, nor am I trying to question the ethics of those who designed the survey...
  15. ranuel reblogged this from dcwomenkickingass
  16. wickedfab reblogged this from dcwomenkickingass and added:
    I understand where the questions about the validity...this survey are coming from -
  17. selume-proferre reblogged this from homoerotics
  18. robinfan reblogged this from comiccombatant
  19. lacesplace reblogged this from dcwomenkickingass
  20. darkpuck reblogged this from beckyh2112
  21. beckyh2112 reblogged this from sentientcitizen
  22. followmyv0ice reblogged this from elementalsight and added:
    I haven’t even purchased any old trades since the relaunch out of protest of the dumb shit they’re pulling, let alone...
  23. arcticfritillary reblogged this from jenisboxed
  24. helltothenaw reblogged this from kryptoswag and added:
    Hah. And once again, HAH.
  25. elementalsight reblogged this from angerliz
  26. bronwen reblogged this from gailsimone and added:
    And yet, DC Comics lost me with this reboot.
  27. superherodraw reblogged this from dcwomenkickingass
  28. sentientcitizen reblogged this from lucyzephyr and added:
    Well done, D.C. Well done.
  29. 43000milescloser reblogged this from dcwomenkickingass
  30. thewombatslair reblogged this from dcwomenkickingass and added:
    Not even a little bit surprised.